Evaluation

Question 1.
In what ways does our media product use, develop or challenge forms and conventions of real media products?

Image 1 illustrates the location of the opening sequence. We decided to use a wide shot to establish the location of the forest. We chose to use a forest for the first shot because it is a typical convention of a horror film as many horror films have some kind of element addressed in the forest. Severance is an example.

Severance

You can see that the camera angle and shot in our opening sequence and severance is similar, as the audience can see the front of the characters with the forest behind them, the effect this gives is establishing the location and giving the first clue to it being a horror.

The character is introduced though different camera shots. She was not given any dialogue because the character does not have much of a profile at the opening sequence. This is to build up tension about what kind of person is she, how will she deal with the fact see if being followed, we wanted to build up the suspense. As all the screen time is on her it's obvious to see that she is the main character.

The most obvious convention on our opening sequence is the colours and fonts of the credits though out the opening sequence. As image 3 illustrates our colours are red, white and black. In my planning and research I planned to use black and red because it is a typical convention that will easily show the audience the genre, horror. These images of the Grudge and Decent illustrate that red and black are popular colours for a horror genre.

The Grude Poster



Decent Poster

Image 4 illustrates the editing that Josh done for the opening sequence. He has used an animaiton that crossed over the credits and this was in fast speed. He done this to give effect to the tension that is being built up, as other credits were introducted slowly at the begining when there was less suspense.

Image 5 illustrates the colour correction that was used in post-production. The colour was edited to be darker because when we actually filmed the scene it was broad day light however the opening sequence was supposed to be set in the evening. So this was the only way to give it a dark tone.

The shot used in image 6 is used so the audience can see her costume. She is wearing a dress as she has been to a party. This is a typical representation of a young female that is a vulnerable victim. She is using headphones as she listens to music, this represents her youth and many youngsters have headphones to block out the surroundings.

Image 7 illustrates the camera work. The shot has captured the victim and the killer’s arms and hands only. This is to keep his identity a secret. This image of Halloween also illustartes use of specific camera shots to capture the victim and the murderer but still keep the identity of the murderer a secret.

Image taken from Halloween

Image 8 illustrates the title font style and colour of the opening sequence. As discussed above the colours red and black are used because they are typical conventions of a horror film. The font is also quite typical of a horror film, because it’s elongated and the edges aren’t smooth. This particular font used by the editor Josh was included because it looks as though there is blood dripping from the letters. This helps keeps the genre running though the opening sequence.

The camera shot used at the end is an extreme close up. This was used to show the facial expression of the victim as she is frightened. As I completed my planning and research, I found this was a very common camera shot used, so I made sure that it was included into the opening sequence. The ring is another horror film that illustrates the close up to show the expression of fear on the characters face.


Question 2.
How does your media product represent particular social groups?

In the terms of costume, there is a little bit of difference but this is more likely due to the time difference of when they were filmed. The character in Halloween, left, is dressed quite casual, as they are on their way home from college. However the character in my opening sequence is on her way home from a party, therefore she is dressed up a little more. The fact that my character is on her way home in the dark from a party could represent a typical student from the Essex area, this is because they carry a stereotypical representation of ‘party animals’.
The body they have at this point it quite relaxed, this is because they both don’t know they are being followed so there’s no body language suggesting fear or anxiety.
The role they both play in the film is the young, vulnerable college student. They are the main victim to the attacker. There are scenes where the camera just follows them, this is because they are the main characters and to give the audience an idea that something will happen to them.
The character in the sequence I filmed the character does not have any dialogue. This is because the attacker has got them alone. The opening sequence is not giving too much away about her personality or character. However the character in Halloween does have dialogue, as she has been introduced more in the sequence.
With the shots that were used you cannot see how much make up they have on. However the character on the left does not wear that much make up, it is quite subtle. However the character on the right has a reasonable amount of make up on, it’s neither overloaded nor subtle. This could also make the character on the right conform to the typical Essex teenager, as many students form Essex carry a stereotypical representation of wearing a lot of make-up.
The character on the left is carrying books and a bag. This is because she has been to college therefore she is carrying all her college work. This is a stereotypical representation of a good American student. However the character on the right is not carrying books, or have any indication that she goes to college. She is just carrying a bag, probably filled with the typical content of a young girl from Essex, make-up, hairbrush, clothes ect. She also is wearing a pair of headphones, this shows she is consumed in her own world and wouldn’t notice what’s going on in her surroundings. Many typical teenagers wear headphones and listen to music to block out the surroundings and this character conforms to this idea.

Question 3.
What kind of media institution might distribute your product and why?

To be able to distribute a film, you will need a distributer. A distributer is someone that distributes a film. Without a distributer the film would not be released. Their role is to attract a wide audience for it to be successful and profitable.
All The Boys Love Mandy Lane is quite similar to my product. This is because the victims are both young females subjected to males horrific actions.
Optimum Releasing was the UK Theatrical company that distributed the film.

Why I would choose Optimum Releasing on Prezi

The posters are all examples of films that are distributed by Optimum Releasing. They are obviously of the same genre of mine, I can see this though the key conventions of a horror that are placed within the posters.

Question 4.
Who would be the audience for your media product?

I filmed a few people that fit my target audience of 16 – 25. I asked them these questions:

·         What’s your name

·         How old are you

·         What other films do they like?

·         What types of music are they into?

·         What magazines do they read?

·         What are their favourite TV shows?

·         What websites do they visit?

·         Do they play console games? If so which ones?

·         What phone do they have?... any other gadgets?

·         What do they do at the weekend?

·         What do they spend their money on?

I uploaded this one video to show my research. Below is a mood board of all the likes and interests of my target audience. As you can see they are very different, this means my target audience aren’t necessarily the same type of people who enjoy the same type of things, however they do all share a common interest of horror films.

Some of the answers my target audience gave me for the question ‘what type of music are they into?’ were, hip-hop, rock, grime and r&b.

Some responses for ‘what do you do on the weekend?’ were shopping,  travelling, going to skate parks and socialising with friends.

From these results I concluded that my target audience were very different from one another, therefore I would have to distribute my product widely and to attract a wide audience.

Question 5.
How did you attract/adress your audience?



Question 6.
What have you learnt about the technologies from the process of constructing this product?

Our media coursework had to be uploaded to a blogging website, Blogger. I had never used a blogging website before so this was new. However I soon got to learn how to use it. I learnt how to make and post a blog, add pictures, add links/URLS, view other people’s blogs and encode a video. I can now confidently use Blogger.
I also learnt how to use Scribd, this is a website you can upload a document e.g. PowerPoint to and it then allows you to encode it, and with that encoding you can put it onto the blog. I used Scribd during planning and research.
Another website I learnt to use was Prezi, I used this website to help answer question 3 in the evaluation. I used this so that my evaluation was more interactive.

As I was the cameraman I got to use the sony HVR-V1U pro HDV 1080p camera a lot, therefore I had to learn how to use it because I had never used a camera like that before. I got used to the different buttons and what they used for, I learnt how to zoom in and out smoothly however this was not used during filming. I also learnt how to use the microphone, hold it properly and move it around correctly to capture a good shot when it wasn’t on the tripod. During filming the tripod was used, once again I had never used this before so I had to learn how to use it. I learnt how to adjust the height, connect the camera to it securely and move it around while it was on the tripod to capture good shots.

To edit the footage in postproduction, Final Cut Pro was used, once again I had never used this software before so Josh the editor tried to teach me how to use it as I overlooked him editing. I found it quite hard and confusing at first. However I did learn how to adjust the lighting and colour correlation, add titles and edit them and add a soundtrack. However the time line confused me a little I could get to grips with all the moving it around to cut parts out and move different clips closer together.

I have always used You Tube and I have uploaded videos before however I had never edited a video clip by adding speech bubbles. I learnt how to do this so I could answer question 5 in the evaluation.

Question 7.
Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product?





The thing I’ve learnt the most would be how to get the camera into position quickly, in the preliminary task I would take a while positioning myself and the camera to make sure I was in the correct position, however during the filming I learnt where about the camera and I needed to be when doing particular shots, this finished the filming process a lot quicker.

I have learnt how to edit a clip, during the editing of the preliminary task I didn’t do any editing, however during the actual opening sequence I done some because I had learnt how to use it, even though I found it tricky to get the hang of. I learnt to adjust the lighting and colour correlation, add titles and edit them and add a soundtrack. I didn’t edit or trim the shots, this is because when I tried to learn how to do it I couldn’t pick it up, even though it was Josh task, as the editor, I still wanted to contribute to the editing.
With the preliminary task I feel as though the background music we picked was not relevant to the filming or task, we could have picked a better, softer soundtrack that let the focus be on the actual filming rather than the overpowering music. For the final product I feel as though we managed to add a suitable soundtrack to the filming.
During the final filming I learnt how to do different shot types that the preliminary task didn’t cover such as:
Wide Shot – (0.05 – 0.09) (0.42 – 0.50)
Tracking - (0.15 - 0.20)
Extreme Close Up – (1.24 – 1.25)
For the preliminary task we didn’t plan what to do in advance, we only had a rough outline. We didn’t use a story board or script, therefore the preliminary task was quite improvised. However for the final product we used a story board and a script. Even though we didn’t stick to the story board and made a few changes, this still gave us a good idea of what we wanted out product to look like. This helped our final product production flow quite smoothly compared to the preliminary task that wasn’t so well planned.